From taproom gift to 12% of revenue: merch built like the beer
The challenge
A 9-location brewery group's caps sold out constantly, but reorders took 10+ weeks and each location's logo variant was a production mess.
Our solution
One master cap program with per-location woven labels, a standing 6-week reorder cycle, and small-batch flexibility down to 300 pieces per variant.
Results
12%
Of group revenue from merch within 2 years
9
Locations, each with own label
6 wks
Standing reorder cycle
300
Minimum per location variant
"Our caps now sell like our IPA — fast, and always in stock."
Products we made
- Dad hats
- Woven label beanies
- Canvas 5-panels
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